Partnership Opportunities
The Carlisle Country Music Festival will take place in Carlisle’s historic town centre where the fabulous Crown & Mitre Hotel is given over to provide the venue and accommodation for a large proportion of the audience. The hotel’s magnificent ballroom will be transformed with a purpose built main stage and a mainly seated layout for the whole weekend.
The pedestrianised town centre with its nearby cathedral and castle is an ideal location for such a gathering. There are restaurants and bars nearby and the railway station is only a few minutes walk from the venue.
Carlisle Country Music festival intends to be become an annual event focusing on excellence and featuring a high-quality line up backed by proficient organisation and presentation. For over ten years the organisers have run other successful sell-out music festivals in Carlisle which have been consistently rated as outstanding by attendees.
The modern, broad appeal of Country music means that the audience will be made up of many fans travelling from across the UK as well as Cumbrians wanting to be part of this exciting new event.
There are three primary Sponsorship Packages available for consideration. Companies and/or businesses are invited to take a look at the various opportunities to enter into a partnership with the festival.
| LEVEL 1 PARTNERSHIP – ASSOCIATE PARTNER SPONSORSHIP PACKAGE – £1000
1 Tickets – 2 full weekend tickets
2 Queue jump VIP pass 3 Banner/posters on display in prominent positions in main stage arena 4 Electronic banner (TBC) on main stage – rotation between acts 5 Marketing stand in prominent position in hotel (venue) outside main arena – limited spaces 6 Logo on flyers (10,000+ pre-event drops throughout the UK. Note: flyers will be distributed early in promotion plan) 7 Festival Website page – dedicated page for headline sponsor on festival website with links to business. 8 Social media inclusion – links festival to business social media 9 Publicity Material – inclusion in press releases 10 Full page business feature/advert in the festival programme 11 Full page linked business feature on festival web site sponsors page 12 Inclusion in a regular programme of Facebook posts and inclusion in the regular email newsletters to an ever-growing database |
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| LEVEL 2 PARTNERSHIP – 2nd TIER PARTNER SPONSORSHIP PACKAGE – £apply*
1 Tickets – 2 full weekend tickets with accommodation at the venue (Crown & Mitre Hotel)* Accommodation includes –
2 Queue jump VIP pass 3 Banner display on the front of the venue in the main historic quarter/pedestrianised shopping area of Carlisle in the months leading up to the festival 4 Banner/posters on display in prominent positions in main stage arena 5 Electronic banner (TBC) on main stage – rotation between acts 6 Marketing stand in prominent position in hotel (venue) outside main arena – limited spaces 7 Logo on flyers (10,000+ pre-event drops throughout the UK. Note: flyers will be distributed early in promotion plan) 8 Festival Website page – dedicated page for headline sponsor on festival website with links to business 9 Social media inclusion – links festival to business social media plus unique social media posts 10 Publicity Material – inclusion in festival press releases 11 Regular reference by the Stage Compere throughout the festival 12 Full page business feature/advert in the festival programme 13 Full page linked business feature on festival web site sponsors page 14 One exclusive mailing to whole festival database plus an Ad inclusion in all other mailings 15 Inclusion in a regular programme of Facebook posts and inclusion in the regular email newsletters to the full and ever-growing festival database |
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| LEVEL 3 HEADLINE PARTNERSHIP – MAIN FESTIVAL SPONSORSHIP PACKAGE – £apply*
1 Tickets – 2 full weekend tickets with VIP accommodation at the venue (Crown & Mitre Hotel)* *VIP accommodation includes –
2 Queue jump VIP pass 3 Opportunity to speak on stage to promote business plus/or Introduce one of the acts 4 Banner display on the front of the venue in the main historic quarter/pedestrianised shopping area of Carlisle in the lead up months to the festival 5 Banner/posters with company logo on display in prominent positions in main stage arena 6 Electronic banner (TBC) on main stage – rotation between acts TBC 7 Marketing stand in prominent position in hotel (venue) outside main arena – limited spaces 8 Logo on flyers (10,000+ pre-event drops throughout the UK. Note: flyers will be distributed early in promotion plan) 9 Company logo on festival wristbands – e.g. “we support the….” 10 Festival Website page – dedicated page for headline sponsor on website with links to business plus business logo on each festival page 11 Social media inclusion – links festival to business social media & unique social media posts 12 Logo on staff T shirts – headline 13 Publicity Material – inclusion in press releases 14 Sole branding on the Main Stage (other than rotation on electronic banner and bass drum skin if procured by other party) 15 Regular reference by the Stage Compere throughout the festival 16 Festival programme – logo on Front Cover 17 Full page business feature/advert in the festival programme 18 Full page linked business feature on festival web site sponsors page 19 One exclusive mailing to whole festival database plus an Ad inclusion in all other mailings 20 Inclusion in a regular programme of Facebook posts and inclusion in the regular email newsletters to the full and ever-growing festival database |
| * For full details email carlislecountry@btinternet.com OR call Festival Director (Nick) on 07725 801582 |
The festival is open to other ideas which might be more suitable or appropriate for various businesses or individuals, such as special offers to all of our 2021 attendees. Other examples might include the following:
Programme Advertising
There are rates for 1/3 of a page, for 1/2 of a page, a full page, a 2 page spread, for full back page and for a double centre page.
There is also an option to sponsor the Festival Programme, a high quality A4 glossy magazine, which will include a front page logo and a 2 page centre spread plus festival website and social media coverage.
* For full details email carlislecountry@btinternet.com OR call Festival Director (Nick) on 07725 801582
Main stage bass drum head/skin
Business design on the stage base drum head – this is a prestigious opportunity as the logo/design will enjoy high visibility throughout the festival and it will feature on most stage photographs.
* For full details email carlislecountry@btinternet.com OR call Festival Director (Nick) on 07725 801582
The festival is happy to discuss other sponsorship options, and work on a sliding scale in terms of sponsorship monies v benefits.
Please do talk to us, we can tailor packages to suite individual ideas.
WHAT THE FESTIVAL EXPECTS TO ACHIEVE IN TERMS OF EXPOSURE
Media Exposure – Radio
The festival is being extensively publicised and we are expecting significant local radio interest and media coverage, as well as some national recognition which is likely to include BBC Radio 2’s popular Bob Harris Country Show, on which most of the festival acts have previously featured. BBC Radio Cumbria have already mentioned the event and will certainly give more coverage in the months and weeks up to the festival. Other local radio stations in the North and Southern Scotland are very likely to follow suit.
National and ‘Core Market’ Press
Advertising and features are being discussed with national magazines including Maverick, R2 Magazine and CMP. Locally, the Carlisle Guide and West Cumbria Guide is a high-quality magazine with a circulation of 25000, reaching national and international visitors to the Lake District. Potential reach – into tens of thousands
National Radio
BBC Radio 2 – Bob Harris Country Show. Potential reach – millions
‘Core Market’ Radio
The festival will tap into a myriad of national, regional and local radio websites. There are a number of internet Country related online stations which will be targeted to play tracks from artists and talk about the event. Potential reach – tens of thousands
Social Media/Blogs/Websites
Discover Carlisle, Go Lakes and UK Country Festival Guide
The festival will work with the acts and use their blogs and social media platforms such as Facebook, Twitter and YouTube. Potential reach – hundreds of thousands
The Carlisle Country Music Festival Website
A user-friendly dedicated website has been set up offering concise, up-to-date information and easy-to use pages and ticket links. Potential reach – tens of thousands
Artist Liaison
The festival will encourage artists to communicate the event to their fan base, that’s 15 bands pushing the event out to their fans via their websites and social media platforms. Potential reach – tens of thousands
Regional and Local Press
Features and interviews are likely to be included in the News & Star, Cumberland News, Cumberland & Westmorland Herald and Carlisle Living magazine as well as their specific online media platforms. Media interest, particularly close to the event, is anticipated to be high with local press expected to be particularly supportive. Potential reach – tens of thousands
Regional and Local Radio
BBC Radio Cumbria is likely to be the festival’s main champion with the possibility of interviews during the prime-time midday show and inclusion in the specialised weekly Country show. Potential reach – tens of thousands
Other events
Other events and on-street publicity. Including flyers and posters at other similar events, e-mail shots and other ideas to help to create enthusiasm nationally. Potential reach – thousands
Thank you for reading this far. Sponsors will be the lifeblood of this festival and sponsorship will enable growth and provide the opportunity to attract acts with higher profile. It has the potential to be one of the most popular events of its kind in the UK, while providing a magnificent weekend of high-quality entertainment and keeping live music very much alive.
To discuss any of the above:
Email: carlislecountry@btinternet.com OR call Festival Director (Nick Westgarth) on 07725 801582