Partnership Opportunities
The Carlisle Country Music Festival will take place in Carlisle’s historic town centre where the fabulous Crown & Mitre Hotel is given over to provide the venue and accommodation for a large proportion of the audience. The hotel’s magnificent ballroom will be transformed with a purpose-built stage and a mainly seated layout for the whole 3 days of the event
The Hotel is situated within the pedestrianised town centre making it an ideal location for such a gathering with its nearby cathedral and castle. There are Restaurants and bars nearby with the railway station only a few minutes’ walk away
Carlisle Country Music Festival has the intension of becoming an annual event focusing on excellence and featuring a high-quality line up backed by proficient organisation and presentation. The award- winning promoter/organiser has successfully run festivals in Carlisle which have been consistently rated as outstanding by attendees for well over ten years
The modern, broad appeal of Country music means that the audience will be made up of many fans travelling from all over the UK as well as Cumbrians and locals wanting to be part of this exciting new event
There a three primary Sponsorship Packages available for consideration. Companies and/or businesses are invited to take a look at the various opportunities to enter into a partnership with the festival.
The sponsorship opportunities are not confined to the partnerships, the festival invites alternative, bespoke suggestions which can be tailored to suit individual needs.
| LEVEL 1 PARTNERSHIP – ASSOCIATE PARTNER SPONSORSHIP PACKAGE – £1000+
1 Tickets 2 Full Weekend tickets Reserved seating Reserved, secure parking for one vehicle Complimentary Festival T-shirts and Official Programme Queue jump VIP passes Festival Director’s back stage tour Pre-Festival marketing 2 Company/Business Logo on flyers – dependent upon timing of partnership agreement (10,000+ pre-event drops throughout the UK distributed as soon as acts confirmed) – not practicable for 2021 event due to various circumstances brought about by the uncertainty of the Covid situation Over the Festival weekend 3 Opportunity for Company Banner/posters to be displayed in prominent positions in venue 4 Electronic banner (15 panel) on main stage – company info/branding/video/photographs etc on rotation between acts/stage downtime 5 Marketing stand opportunity in prominent position in hotel (venue) throughout festival weekend. Space in main concert area will be limited On the Festival Website 6 Company/Business logo on main festival website landing page linked to a dedicated full page in sponsorship section. 7 Full page business feature on festival website Sponsors Page on rotation for a minimum of 20 weeks 8 Exclusively featuring on main website landing page 2 x 10 days (approx) in lead up to the event In the Programme 9 Half page business feature/advert in the festival programme Indirect use of Festival database 10 Advertising inclusion in a regular programme of email newsletters and mailings to a 1200+ database |
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| LEVEL 2 PARTNERSHIP – 2nd TIER PARTNER SPONSORSHIP PACKAGE – £2500+
1 Tickets 2 full weekend tickets with VIP accommodation at the venue (Crown & Mitre Hotel)* *VIP accommodation includes – Reserved, secure parking for one vehicle Luxury gifts in room – wine, sparkling wine, chocolates 2 x Festival T-shirt, VIP Lanyards, complementary Official Programme Sponsors table in dining room with wine on table Reserved seating Queue jump VIP passes Festival Director’s back stage tour Pre-Festival marketing 2 Company/Business Logo on flyers dependent upon timing of partnership agreement (10,000+ pre-event drops throughout the UK distributed as soon as acts confirmed) – not practicable for 2021 event due to various circumstances brought about by the uncertainty of the Covid situation 3 Publicity Material – inclusion in festival press releases Over the Festival weekend 4 Opportunity for Company Banner/posters to be displayed in prominent positions in main stage area 5 Electronic banner (15 panel) on main stage – company info/branding/video/photographs etc on rotation between acts/stage downtime 6 Marketing stand opportunity in prominent position in hotel (venue) throughout festival weekend. Space in main concert area will be limited On the Festival Website 7 Company/Business logo on main festival website landing page linked to a dedicated full page in sponsorship section. 8 Full page business feature on festival website Sponsors Page on rotation for a minimum of 20 weeks 9 Exclusively featuring on main website landing page 2 x 10 days (approx) in lead up to the event On Social Media 10 Social media marketing inclusion – Links festival to business social media & unique social media posts 11 Inclusion in a regular programme of promotional Facebook posts In the Programme 12 Festival programme – Company logo on Front Cover 13 Full page business feature/advert in the festival programme Indirect benefit of the Festival database 14 One exclusive mailing to festival database 15 Advertising inclusion in a regular programme of email newsletters and mailings to a 1200+ database |
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| LEVEL 3 HEADLINE PARTNERSHIP – MAIN FESTIVAL SPONSORSHIP PACKAGE – £5000+
1 Option to include company name in title e.g. The (company name) Carlisle Country Music Festival 2 Tickets – 2 Full Weekend tickets with VIP* accommodation at the venue (Crown & Mitre Hotel)* *VIP accommodation includes – Reserved, secure parking for one vehicle Luxury gifts in room – wine, sparkling wine, chocolates 2 x Festival T-shirt, VIP Lanyards, complementary Official Programme Sponsors table in dining room with wine on table Reserved seating Queue jump VIP passes Festival Director’s back stage tour Pre-Festival marketing 3 Company/Business Logo on flyers dependent upon timing of partnership agreement (10,000+ pre-event drops throughout the UK distributed as soon as acts confirmed) – not practicable for 2021 event due to various circumstances brought about by the uncertainty of the Covid situation 4 Publicity Material – inclusion in festival press releases Over the Festival weekend 5 Opportunity to promote business whilst personally introducing one or more acts on stage 6 Banner display on the front balustrade of the venue in the main historic quarter/pedestrianised shopping area of Carlisle – duration to be agreed with venue 7 Opportunity for Company Banner/posters to be displayed in prominent positions in main stage area 8 Electronic banner (15 panel) on main stage – company info/branding/video/photographs etc on rotation between acts/stage downtime 9 Marketing stand opportunity in prominent position in hotel (venue) throughout festival weekend 10 Logo or Company name on staff T shirts On the Festival Website 11 Company/Business logo on main festival website landing page linked to a dedicated full page in sponsorship section. 12 Full page business feature on festival website Sponsors Page on rotation for a minimum of 20 weeks 13 Exclusively featuring on main website landing page 2 x 10 days (approx) in lead up to the event On Social Media 14 Social media marketing inclusion – Links festival to business social media & unique social media posts 15 Inclusion in a regular programme of promotional Facebook posts In the Programme 16 Festival programme – Company logo on Front Cover 17 Full page business feature/advert in the festival programme Indirect benefit of the Festival database 18 One exclusive mailing to festival database 19 Advertising inclusion in a regular programme of email newsletters and mailings to a 1200+ database |
The festival is open to other suitable/practical bespoke ideas which might be more appropriate for individual businesses, such as special offers to all of our 2022 attendees. Other examples might include:
Programme Advertising
There are rates for 1/3 of a page, for ½ of a page, a full page, for Page 2, the full back page and a double centre page spread
There is also an option to sponsor the Festival Programme, a high-quality A4 glossy magazine which will include Company name or Logo on front cover plus a 2-page centre spread
*For full details Email: carlislecountry@btinternet.com OR call Festival Director (Nick) on 07725 801582
Main stage base drum head
Business/Company design on the on-stage base drum head – this is a prestigious opportunity as the logo/design will enjoy high visibility and it will feature on numerous stage videos and photographs which will offer, difficult to quantify, subliminal advertising.
*For full details Email: carlislecountry@btinternet.com OR call Festival Director (Nick) on 07725 801582
The above are suggestions for sponsorship partnerships with The Carlisle Country Music Festival 2022 in Carlisle. Other practical ideas will be considered. The list is by no means exhaustive.
The festival is happy to discuss sponsorship options working on a sliding scale in terms of sponsorship outlay v benefits.
WHAT THE FESTIVAL EXPECTS TO ACHIEVE IN TERMS OF EXPOSURE
Media Exposure – Radio
The festival is being extensively publicised and we are expecting significant local radio interest and media coverage, as well as some national recognition which is likely to include BBC Radio 2’s popular Bob Harris Country Show, on which most of the festival acts have previously featured. BBC Radio Cumbria have already mentioned the event and will certainly give more coverage in the months and weeks up to the festival. Other local radio stations in the North and Southern Scotland are very likely to follow suit.
National and ‘Core Market’ Press
Advertising and features are being discussed with national magazines including Maverick, R2 Magazine and CMP. Locally, the Carlisle Guide and West Cumbria Guide is a high-quality magazine with a circulation of 25000, reaching national and international visitors to the Lake District. Potential reach – into tens of thousands
National Radio
BBC Radio 2 – Bob Harris Country Show. Potential reach – millions
‘Core Market’ Radio
The festival will tap into a myriad of national, regional and local radio websites. There are a number of internet Country related online stations which will be targeted to play tracks from artists and talk about the event. Potential reach – tens of thousands
Social Media/Blogs/Websites
Discover Carlisle, Go Lakes and UK Country Festival Guide
The festival will work with the acts and use their blogs and social media platforms such as Facebook, Twitter and YouTube. Potential reach – hundreds of thousands
The Carlisle Country Music Festival Website
A user-friendly dedicated website has been set up offering concise, up-to-date information and easy-to use pages and ticket links. Potential reach – tens of thousands
Artist Liaison
The festival will encourage artists to communicate the event to their fan base, that’s 15 bands pushing the event out to their fans via their websites and social media platforms. Potential reach – tens of thousands
Regional and Local Press
Features and interviews are likely to be included in the News & Star, Cumberland News, Cumberland & Westmorland Herald and Carlisle Living magazine as well as their specific online media platforms. Media interest, particularly close to the event, is anticipated to be high with local press expected to be particularly supportive. Potential reach – tens of thousands
Regional and Local Radio
BBC Radio Cumbria is likely to be the festival’s main champion with the possibility of interviews during the prime-time midday show and inclusion in the specialised weekly Country show. Potential reach – tens of thousands
Other events
Other events and on-street publicity. Including flyers and posters at other similar events, e-mail shots and other ideas to help to create enthusiasm nationally. Potential reach – thousands
Thank you for reading this far. Sponsors will be the lifeblood of this festival and sponsorship will enable growth and provide the opportunity to attract acts with higher profile. It has the potential to be one of the most popular events of its kind in the UK, while providing a magnificent weekend of high-quality entertainment and keeping live music very much alive.
To discuss any of the above:
Email: carlislecountry@btinternet.com OR call Festival Director (Nick Westgarth) on 07725 801582